Two world firsts, an award, and much more

Munich – A strong showing with a clear message at a very well-attended CMS 2025: Under the motto "We are changing," DR.SCHNELL presented itself at this year's CMS in Berlin with a completely redesigned exhibition stand. Across five experience areas and a total of 370 square meters, visitors were able to experience live how the Munich-based company is rethinking, living and confidently changing cleaning, hygiene and sustainability. With two world firsts, DR.SCHNELL provided forward-looking impetus for the industry and won the Purus Innovation Award 2025 in the cleaning agents category for its innovative sanitary cleaner MILIZID ONE.

At the DR.SCHNELL CMS booth, the two new products MILIZID ONE and ROBOLUTION, which were presented to the public for the first time at the booth, were the center of visitor interest.MILIZID ONE, the innovative sanitary cleaner made from 100% renewable ingredients*, won the Purus Innovation Award 2025, making DR.SCHNELL the winner in the cleaning agents category for the second time in a row. MILIZID ONE is the first methanesulfonic acid-based sanitary cleaner made exclusively from renewable raw materials.* Its effectiveness is in no way inferior to its environmentally friendly character: no fossil ingredients – this reduces the carbon footprint, shortens supply chains, and changes cleaning in a sustainable way. ROBOLUTION, the first cleaning agent from DR.SCHNELL developed specifically for cleaning robots, was also eagerly awaited. The intelligent formula delivers outstanding cleaning results on surfaces while actively caring for the devices themselves – thanks to integrated probiotics. Fewer odors, less limescale residue, less material wear: ROBOLUTION strikes a chord in an increasingly automated cleaning world.

A complete success

With more than 22,800 trade visitors from 80 countries, CMS 2025 Berlin is considered the best CMS ever. Interest in DR.SCHNELL was correspondingly high, and Managing Director Dr. Thomas Schnell's conclusion is thoroughly positive:

"CMS 2025 was a complete success for us. We are particularly pleased that our new product MILIZID ONE received the Purus Innovation Award 2025 in the cleaning agents category. We are proud of this recognition of our innovative strength. We would like to thank the expert jury for recognizing our comprehensive initiatives to continuously reduce the carbon footprint of our products. Another highlight of this CMS was the intensive exchange with our customers and partners, which shows us what we have built together through decades of trusting cooperation. This is wonderful to see and will continue to drive us forward in the future. The exhibition stand as a world of experience In addition to the new products, the DR.SCHNELL exhibition stand offered numerous interactive highlights such as guided tours of the stand, which provided in-depth insights into the company's products, processes, and values. In the "Das Labor" lounge area, specialist presentations provided in-depth expertise on topics such as environmentally friendly transport cleaning, textile hygiene, and graffiti removal.

Alegria, the DR.SCHNELL Group's training company, provided comprehensive information about its range of professional training and further education opportunities for cleaning and management staff.

A highlight for charming memories and social media-friendly motifs was the MILIZID SHINE ECO mascot, which posed for photos with all visitors at its own photo spot and was also the center of attention during the industry get-together to which DR.SCHNELL had invited guests to its booth.

A presence with attitude

With the motto "We are changing," DR.SCHNELL made it clear at CMS 2025 that it is about more than just cleaning products—it is about responsibility for people, the environment, and the future. The company positioned itself as an active designer of innovative and environmentally friendly cleaning and hygiene solutions. Transparency, new ways of thinking, and innovative solutions were the focus and were very well received by the specialist audience and industry experts.

At CMS 2025, DR.SCHNELL not only succeeded in presenting innovative products, but also sent a clear signal for transformation in the cleaning industry. With this in mind, the Munich-based family business will continue to focus on personal proximity to its customers and has planned further innovations, all of which are made in Germany. We are changing. You could experience it for yourself at DR.SCHNELL at CMS 2025 in Berlin.

*Proportional according to ISCC plus mass balance approach. Accounted for according to DIN ISO 14067 Scope 1-3. **Compared to MILIZID SHINE ECO. 6.3% less CO2, according to DIN ISO 14067 Scope 1–3.



About DR.SCHNELL

DR.SCHNELL GmbH & Co. KGaA is a leading provider of comprehensive hygiene solutions. From high-quality branded products such as the renowned MILIZID sanitary cleaner to digital hygiene aids and staff training, the company's nearly 500 employees across Europe focus their activities on pioneering innovations and individual customer needs. There is a particular focus on the use of sustainably produced raw materials from Europe—for a transparent and pioneering change in supply chains, working conditions, CO₂ emissions, raw materials, and the entire cleaning industry.

In 2025, DR.SCHNELL won the Purus Innovation Award in the cleaning products category, presented by CMS Berlin, for the second time in a row. For the seventh time in a row, the company received the EcoVadis Gold Award, officially ranking it among the top 5 percent of all companies in the cleaning industry. Since 1998, DR.SCHNELL has been certified according to EMAS, the European Union's seal of approval for environmental management. As an EMAS-certified organization, DR.SCHNELL makes an effective contribution to environmental protection and demonstrates social responsibility.

The Munich-based family business is managed by Dr. Thomas Schnell, the seventh generation of the family. Further information is available at www.dr-schnell.com.

Media contact:

DR.SCHNELL GmbH & Co. KGaA

Anne Rieke

Phone: +49 89 3506 08986

Car: +49 172 8679 399

Email: anne.rieke@dr-schnell.de